How to Monetize your Live Streaming Event
One BIG advantage of live streaming is that YOU have the flexibility to monetize your stream. You can sell your own advertising to use as commercials, banners, bugs, or even in the screen space around the stream on the hosting web page. Why let the TV stations make all the advertising money? The advantage of streaming is that YOU are your OWN TV station, with all of the profit-generation that implies!
You can also broadcast before and after the event to build your audience. For instance, sporting clubs can stream interviews with the players and coaches, footage of the tailgaters, etc. In addition, if you choose to black out certain areas from the stream you can sell the stream to a limited number of venues for broadcast. It might even encourage the venue to become an advertiser or sponsor with you. You could even record the stream and then add it to your video-on-demand or pay-per-view library for people to watch whenever they like, not just on the day of the event.
Another option is to create a pay-wall that people must pass through to view your event.
Just as television stations and cable channels utilize a variety of revenue generating methods, you too can monetize your streams to pay off your investment.
These are just a few ways to generate income from your stream. If you know of more ways to raise revenue utilizing your live streams, please share your thoughts in the comments section below!
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